Clothing Brand

Branding & Identity

Sayah

Sayah was a brand that showcased a modern yet soulful identity, and I had the opportunity to shape that vision from the ground up. Starting with the brand logo and identity, I created a look that reflected both elegance and boldness. The custom calligraphy logo added a unique and personal flair that resonated with the brand’s tone.

Beyond visual branding, I extended Sayah's identity into wearable design by crafting hoodie graphics that brought the brand to life through fashion. These designs were not only approved but also produced, making it incredibly rewarding to see my work worn in the real world.